The quality of the data that we collect for you can only be as good as the level of training that the interviewer working on your project has received.
After an initial test, which examines the general level of education and eloquence of the applicant, our interviewers undergo theoretical and practical training that covers all aspects of recruitment, surveying and objection-handling. Only once an interviewer has successfully passed this training will he or she be asked to work on his or her first B2C project.
Before the start of each project, every member of staff takes part in a project-specific training session. Special advanced training sessions prepare selected interviewers for B2B projects or guided interviews.
We also provide additional training for our staff in the pharmaceutical and IT sectors to enable them to conduct complex interviews on specialist topics, meaning that they are regarded by respondents as competent discussion partners.