FMCG

Within the fast-moving consumer goods (FMCG) sector, we specialise in the following key areas:

• Market research spanning the product concept stage to roll-out or relaunch, product tests, advertising tests (pre and post testing), market share calculations and brand awareness, tracking studies
• Communication: Pre and post testing, as well as continuous measurement of advertising effectiveness and image analysis
• Price research: Ideal price points, pricing strategies, identifying price thresholds