Sectors
Today, very few industry sectors operate in markets that are constrained by national borders. We observe markets around the world, and find out on your behalf how they are changing.
Together, our 300 native-speakers are conversant in over 27 languages; they all live in Germany, but are at home anywhere in the world. They have an excellent understanding of the cultural differences and characteristics of the countries in which they collect opinions and data. Our experienced project managers also manage the simultaneous implementation of multi-country surveys in diverse market sectors.
Healthcare
Only those who can reach your target groups can retrieve the insights that are relevant to you.
Doctors, pharmacists, medical staff, patients – all have information that can help the pharmaceutical industry head in the right direction, structure research and highlight new paths for service providers to follow. In order to obtain the relevant information quickly and precisely, our online panel is composed of medical practitioners from across Europe who are drawn from every discipline. EURODOC unites.
International telephone panels in a variety of healthcare segments mean that we can execute surveys and recruit respondents quickly and effectively – even for high case rates.
You can trust us with sensitive patient surveys. Our specially-trained interviewers already have experience of contacting and surveying some of the most sensitive target groups, including patients with bi-polar disorders or HIV.
IT/Communication
Our sector expertise is at the heart of our services for this rapidly developing market. We speak to opinion-leaders, decision-makers and users according to the design of your study.
We specialise in:
- Determining market shares
- Measuring customer satisfaction
- Evaluating employee satisfaction
- Measuring advertising effectiveness
- Analysing customer loss/contract cancellations
- Price modelling
Our specialist IT and telecommunication team are on hand to answer any questions you may have relating to the targeted implementation of your project.
Automotive
The automotive industry is highly-standardised across the world, which presents particular challenges for market research.
Nearly all surveys have an international focus, although questionnaires often need to take into account country-specific adaptations from a transport policy perspective or in terms of model variations.
Our qualified team is happy to assist you with such projects. Just as for other sectors, multi-country surveys are carried out from our own call-centres in Germany. This ensures that the interview quality remains the same for all countries. We focus on:
- Surveys of new-car buyers
- Customer satisfaction surveys
- Measuring advertising effectiveness
- Image studies
FMCG
Within the fast-moving consumer goods (FMCG) sector.
We specialise in the following key areas:
- Market research spanning the product concept stage to roll-out or relaunch, product tests, advertising tests (pre and post testing), market share calculations and brand awareness, tracking studies
- Communication: Pre and post testing, as well as continuous measurement of advertising effectiveness and image analysis
- Price research: Ideal price points, pricing strategies, identifying price thresholds